Public Relations Committee Details 8/5/01

Members:

Marilyn Milos (Chair)

Board members scheduled to phase out:

Suzanne Arms

Meryn Callander

Kent Peterson

Advisor:

Deborah Pascale-Bonaro

Role and Responsibilities

1. To raise consciousness throughout the world about aTLC
2. To develop aTLC name and logo recognition
3. To define specific audiences for promotional informational material
4. to identify aTLC spokespersons

Short-term Goals (1 year)

1. Create committee of non-board members
2. Create logo
3. Develop press kit to include cover letter, tri-fold brochure, Proclamation/Blueprint, Journal article, etc.
4. Complete press releases to announce/launch the formation of aTLC, the Proclamation/Blueprint .
5. Organize a major public relations event for announcement and release of aTLC Proclamation/Blueprint around the time of APPPAH meeting
6. Prepare material for APPPAH booth
7. Update powerpoint presentation with photo, graphs and current wording
8. Create speakers bureau
9. Organize rapid-response team

Long-term goals (2-5 years)

1. Create in-house automated fax network (need hardware or software)
2. Promote a downloadable PowerPoint presentation and disseminate aTLC video (products or website committee)
3. Create and publish aTLC eNews (website)
4. Create aTLC poster
5. Create aTLC bumper stickers
6. Organize public relations events

Strategies

• Get many more volunteers to serve as committee members

Needed policies

• BOD to allow discretion of individuals to represent aTLC in public media and other forums
• BOD to allow rapid response statements and press releases to be issued without full Board review and approval.